When I arrived in the US last September, one of the first things I did was look for the Esquire 75th Anniversary issue. Being a fan of magazines, and having worked for a magazine publishing company, seeing a moving cover (holograms don’t count) is a big step for the industry, both local and foreign.
With that being said, the magazines they come up with here in the US are nothing short of amazing. Don’t get me wrong, I sincerely believe that the talent we have here is at par, or even better than those in most parts of the world. It’s just that the business model is different in the US.
Roles are more properly defined, and thus, more attention is given to the smallest of details. Just compare the staff box of a Pinoy magazine with a foreign one’s, and you’ll know what I mean.  Even the culture is different (but […]

From ALvs