In an article published in The Economist roughly a year ago, the author gave us a clear picture of the current state of the magazine industry.
In America and Europe magazine publishers have a common lament: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents.

As people make the move towards online, and take baby steps to make this information available at a press of a button through their mobile phones, quite a concern is understandable. This drives magazine publishers to move towards beefing up their subscription base to battle this growing concern.
Alas, with a non existent e-commerce industry, bad courier system, and increasing gas prices (yes, this affects everything), getting people to pay for 12 issues up front is very difficult in […]

From ALvs