As April draws near, details are finally starting to clear up regarding Playboy Philippines’ launch.
Playboy Magazine Philippine Edition is scheduled to be launched April 2 at Sofitel Hotel in Pasay City.

Dolor boasts of his contributors. “I have five or six Palanca Awardees as contributors,” he says, without divulging his prize-winning contributors or the articles in the first issue next month.
In the Philippines, “being daring doesn’t dictate the success of men’s magazines in the Philippines,” notes adverting and marketing specialist Ed Estrada of Image Dimensions.

If there’s one thing I learned about marketing magazines, it’s that determining your target market counts for around 10% of your success. Reaching them counts for the other 90%. Convincing your advertisers that such a market exists? Well, you’ll need the help of time at the newsstands, third party surveys, and audit results for that.
Judging by the initial statements of the people behind Playboy Philippines, I can […]

From ALvs